A pale gray apple, with a very prominent bite mark on its left side.Just the description and mental imagery alone would tell you that this image is the trademarked logo of one of the world’s biggest and most popular tech companies, known for its innovative and iconic products like the iPod, iPhone, iPad, and the MacBook.
And this is just a clear example of how a powerful logo works. It gives people total recall about what a company stands for, the products that it offers, and the values that it encompasses.
Does Your Small Business Need a Logo?
But Apple is a large international company, an establishment that is very different from your neighborhood mom-and-pop store. You might ask “Is having a logo essential to a small, fledgling, business?”
The answer here is a clear yes. Large companies like Apple know the value of an iconic and memorable logo, so they put a lot of effort into its creation, with multiple designers working on just one logo alone (and oftentimes, making minor tweaks throughout the years as their customer base ages and/or changes). If it works for a large business like Apple, then it follows that it can also work for small enterprises as well.
Here are more reasons why a logo is essential for your business:
A logo is one of the things that makes a business look professional at first glance. It shows that you are dedicated so much to your enterprise that you took the time to plan and create a logo that your customers can remember you by. This gives you an air of professionalism and credibility.
A Logo Encapsulates Your Business’ Identity
Amazon’s logo has an arrow drawn from A to Z, with a smile drawn on the bottom of the image. FedEx’s has an arrow (formed by the letters “E” and “X”) that conveys a sense of urgency. Apple’s is simple and clean cut.
The logos above clearly shows the values that these businesses encapsulate. Apple is for efficiency, FedEx is for speed, and Amazon is for all-around customer service. These logos are a reflection of these companies’ identities.
So, you’re not just some random clothes shop on the corner, you’re this quirky boutique with some of the trendiest pieces that you can’t find anywhere else. You’re not running a plain dinner, you’re running this fusion restaurant that serves delicious dishes at low prices. Your logo gives your customers a brief glance into what you can offer to them.
A Logo Draws Your Business More Customers
Even if you’re just a small business starting out, having a logo makes you look like as if you’re already well-established (and that you know your stuff). This kind of confidence helps you stand out from the rest of the competition, and attracts more customers in the long run.
You don’t need to be a professional artist to create a memorable logo design (you can even make your own logos online if you want to). You just need to think about the qualities that make your business stand out from the rest of the pack, and condense these into one single image that perfectly captures what you want to convey to your customers. Hopefully, the reasons stated above can inspire you with logo ideas for your small business.
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